How the media kit generator works

This free media kit generator creates a clean, journalist-ready media kit for businesses worldwide. Fill in your company details, key stats, and press contact, and get a page ready to send or print.

1. Enter your company name, tagline, and a short description.
2. Add founding year, headquarters, and a few key stats.
3. Add your press contact details.
4. Generate the media kit, then print it or save it as a PDF.

Why journalists expect a media kit before they’ll cover you

A journalist working on tight deadline doesn’t have time to dig for basic facts — company description, founding date, key numbers, who to contact. A press kit generator puts all of that in one place, so a reporter can write about you accurately without needing a follow-up email just to get the basics right. Think of it as a media kit template you can update as your company grows.

What makes a media kit stat actually useful to a journalist

A stat is useful when it’s specific, current, and verifiable — “30,000 businesses served as of 2026” does more work than “thousands of happy customers.” Journalists are wary of vague claims because they can’t be checked or quoted confidently. Round numbers with a clear source or date attached get used far more often than superlatives without evidence behind them.

How often a media kit needs updating

A media kit is only as useful as its accuracy — a journalist who finds outdated numbers or an old executive name has reason to distrust everything else on the page. Reviewing it after any major milestone, funding round, or leadership change keeps it usable, and it takes only a few minutes with a tool like this one since the structure is already built.

Where to actually send a media kit

A media kit sitting only on a website rarely gets found on its own — it works best attached directly to pitch emails, linked in a press release, or sent proactively when a journalist asks for background. Waiting for someone to stumble onto it wastes the effort of building it in the first place.

Keeping a media kit brand-consistent

A media kit that uses different colors, fonts, or logo versions than the rest of a company’s materials creates a small but noticeable inconsistency for anyone comparing it against the website or a recent press release. Matching it to the current brand guidelines, not an older version, keeps the impression coherent.

Media kit standards journalists commonly expect

Guidance on what a professional media kit should include is documented by organizations like the Public Relations Society of America, and most of it comes down to the same core idea: make the facts a journalist needs easy to find and easy to trust.

Frequently asked questions

Once your media kit is ready, Mi Gazette can help put it in front of real journalists — see our press and media services.