Free UTM campaign URL builder for companies worldwide. Build a trackable link in seconds.
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See our services →How the UTM campaign URL builder works
This free UTM campaign URL builder creates trackable links for companies worldwide. UTM parameters let analytics tools like Google Analytics show exactly which campaign, channel, and link drove a visit.
- Paste the destination URL you want to track.
- Add a source (where the traffic comes from), a medium (the channel type), and a campaign name.
- Optionally add a term or content value for more detailed tracking or A/B testing.
- Build the URL and copy it into your campaign, email, or social post.
Why UTM tracking matters for press and marketing campaigns
Without UTM parameters, analytics tools can’t reliably tell you which specific link or post drove a visit — only that traffic arrived from a general source. This UTM link generator makes it easy to tag every link consistently, so you can see exactly which distribution channel or media placement actually converts. Some people also call it a UTM builder or simply a URL tagging tool.
How UTM data actually shows up in analytics
Per Google Analytics’ own documentation on campaign URLs, UTM parameters populate specific source, medium, and campaign fields in traffic reports, which is what makes it possible to filter and compare performance by channel rather than seeing all traffic lumped together.
Keeping naming conventions consistent
UTM tracking only stays useful if the same campaign is labeled the same way every time — “newsletter” and “Newsletter” and “email-newsletter” all get treated as different sources in most analytics tools. Agreeing on a simple naming convention before tagging links prevents fragmented, hard-to-read reports later.
Shortening long UTM-tagged links before sharing
A URL with several UTM parameters attached can look cluttered or untrustworthy in a text message or social post. Running it through a link shortener after tagging — not before — keeps the tracking intact while presenting a cleaner link to the person clicking it.
Avoiding UTM tags on internal links
Adding UTM parameters to links shared internally, or links within your own site, can pollute analytics by attributing internal navigation as if it were an external campaign. UTM tags are meant for links leaving your own domain toward a landing page you control.
Saving a running list of the campaigns you’ve tagged, even in a simple spreadsheet, makes it much easier to stay consistent with naming as more links get created over time.
Frequently asked questions
Is the UTM campaign URL builder free to use?
Yes, with no signup and no limit on how many URLs you build.
What’s the difference between source and medium?
Source is where the traffic comes from, like “linkedin” or “newsletter.” Medium is the type of channel, like “social” or “email.”
Do UTM parameters work with Google Analytics?
Yes. Google Analytics and most major analytics platforms read UTM parameters automatically and group traffic by them.
Is my data stored anywhere?
No. The builder runs entirely in your browser — nothing you enter is sent to a server or saved.
For more on tracking campaign performance, see Mi Gazette’s press and media services.